I think we can all agree that was one hell of an NBA final.
Whether you’re a Warriors or Cavaliers fan or you couldn’t care less about who won, this series got me thinking.
I realized that execution is the most important step in any process.
It may sound obvious, but this series showed that despite amazing efforts leading up to game 7 it meant nothing because the Warriors were unable to execute and deliver.
OK — It might have meant something. There’s no denying that the Warriors had an epic season. But, I think that their demise lends itself to a valuable business lesson that I’m going to enlighten you with today. Before I dive in, I want to just give you some background information to strengthen my argument.
So, the Warriors had an historic season. They had the best start in NBA history, lost only nine games in the regular season, Steph Curry won the MVP again, this time unanimously and they were on track to win back-to-back NBA titles.
Until the unthinkable happened. They lost. Sure they had lost a few games before this series, but, they lost the most important game of their season — the final game.
Their kryptonite was identified and it came by way of Lebron James’ unbelievable performance in the finals.
In the past, I’ve written a post that covered the topic of why we should love losing in a post that I wrote on Medium.
When you lose, you learn and I think from the Warriors epic demise we can all learn a thing or two.
But all accolades aside, their efforts, broken records and amazing regular season mean absolutely nothing.
Why? Because they didn’t perform when it was imperative.
So, what does this mean for business?
It means that everything that you do comes down to execution.
You could have the best content that the world has ever seen but if you can’t deliver that content to the right people at the right time it means nothing.
Your hard work, creativity and effort were all for not. You couldn’t deliver when you needed to the most.
It’s a tough pill to swallow, trust me. But, that’s life.
However, you don’t have to be dealt a not so great hand and play it. You have the ability to shift your strategy and make that hand work.
When you’re carrying out a campaign, you have to think of every angle. Make sure that all the key players on this project are on the same page and have the playbook at their fingertips. The lines of communication have to be open between all involved parties and when adversity arises you have to come up with a crisis control plan to keep you on the same path toward success.
The Warriors loss showed me that you could have your ducks lined up perfectly — everything is going right but if you can’t put all of your efforts together and execute, it means nothing.
Business is a sport. It takes skill, talent, strategy, effort and execution to have a positive outcome.
For the Cavaliers, they were the team that had all of these qualities. They rose up against adversity and executed their strategy skillfully and their outcome was an NBA title.
So in the end — success is contingent on execution.